A love letter to the sport: for every goal scored in Brazil's Série A championship, three pairs of sneakers are donated to institutions — a way to unite all fan bases around Brazil's children and teenagers. A Sportv social project (2018–2026, with Centauro and Play For a Cause).
We won the pitch through UB5 (2023) with a strategy to expand the project's impact beyond goals scored — including court renovations, education initiatives, new partnerships, and integration with the SportvLand world on Roblox. We've led the strategy ever since.
2025 edition — art enters the game. To broaden the cause's reach, the project got a special art and social-impact edition. In partnership with Dionisio (curation by 14 artists from different Brazilian states) and with muralist Kobra signing two pairs, the sneakers became art pieces. One pair from each duo was sent to team athletes; the other went to public auction at Play For a Cause, with bids starting at R$1,200 and proceeds fully donated to social institutions. The launch took place at Centauro's store on Av. Paulista, with a talk by former player Grafite. Kobra summed up the spirit of the initiative: dignity "starts at your feet."
In 2021, before we joined, Lance! had already reported that Doe Gols had benefited over 5,400 children — a solid foundation on which we built the expansion strategy.
