The spark · Pelotas
I was 12 when my uncle, Sergio Nunes, closed his computer business in Pelotas. What was left were tiny black-and-white monitors, 386 and 486 computers, and giant-sheet IBM dot-matrix printers.
Everything ended up at my father's house — he always loved electronics. I'll admit: electronics was never really my thing. But those machines lit a spark — something inside me said that was my future.
The greatest gift · 2003, UCPel
My godfather, Leonel Nunes, gave me the greatest gift I've ever received: knowledge. Head of the IT department at Universidade Católica de Pelotas (UCPel), he was recovering from an accident and needed help — so he brought me in for a volunteer internship at POP UCPel, Rede Tchê's Point of Presence.
I built and took apart hundreds of machines. I installed everything from Windows 3.11 to XP. I met Linux back when Debian still shipped on 8 CDs. I learned TCP/IP, networking, servers and cabling — the foundation of everything.
Discipline · The Army
At 16, I entered the job market. Too early, maybe: I lasted four months at my first company. Maturity came from an unexpected place — the Army. At the 9th Motorized Infantry Battalion, I built the pillars I still carry today: discipline, respect and work. And, of course, I kept doing IT on the side — messing with Samba and firewalls.
Years on the road · From Premium to Doctornet
I worked closely with local businesses — pharmacies, stores, improvised servers that, when the power supply burned out, would shut the whole company down. That's where I truly understood, firsthand, how hard it is to run a business.
At Doctornet, my great school, I spent four years in the field — installing antennas and running fiber to bring internet from city centers to farms in the countryside. I built real data centers — raised floors, UPS systems, fiber fusion splicing — and earned my first Microsoft certifications, in 2011 and 2013.
The turning point · 2014, Conrad Caine
I joined a German company with an office in Pelotas and discovered the world of software development — my mind was blown. Watching how applications were born, the languages, the front and back end on top of the infrastructure I already knew... it was a whole new universe.
It was also the height of the startup boom worldwide: Uber, Netflix, Spotify, Nubank. I watched it all up close, still as the infrastructure sysadmin, but with a growing urge to build.
Two worlds · Business and global brands
I decided to leave my comfort zone and experienced both sides of technology. As a sysadmin, I worked with Deutsche Bank and Siemens, in Germany. Then I traded infrastructure for business — becoming an account manager, business analyst and business developer — working with brands like Siemens Brazil, Vivo, Azul, Globo, BRB (leading its new portal project in 2018), and Wiz Soluções, whose insurance platform connected multiple insurers via API.
In 2021, at Double Left, I led account and project management for the delivery of two icons: Netflix's Almanaque Tudum and Spotify's Wrapped. For the first time, I was combining the technical skills I'd mastered with the strategy I was learning.
It's that range — infrastructure, business and product — that I bring today to consulting and mentorship.
See how I work →My own · 2022, UB5
I founded UB5 (Applied Technology & AI). It was in this phase that I conceived and created SportvLand — Sportv's world on Roblox, connecting a mostly 40+ audience to Gen Z and Gen Alpha, with over 2.9 million visits. Then came SennaLand, the Ayrton Senna universe on Roblox, which I created for the Senna family.
And Doegols, Sportv's social project: in 2023, we won the pitch through UB5 with a strategy to expand its impact far beyond goals scored — over 30,000 pairs of sneakers donated and more than 100,000 children reached.
Through UB5, we've also delivered projects for major brands: BI work for Nubank's Páginas Roxas campaign; Neugebauer's new institutional website (2026); Timac Agro's new institutional portal, showing how the company brings technology and innovation to agriculture; and, for Ambev, a Corona game for Mexico, part of the Zé Delivery campaign, built on Drupal (Acquia).
Technology with purpose
I chose a clear path: technology that changes lives. I serve as technology consultant for Alia Inclui, applying AI to give blind and low-vision people access to information on supermarket product labels.
And, since 2025, I've been partner and CTO of GeneXperience, which democratizes access to genetic test reports with an AI platform in healthcare.
Today
As founder and CEO of UB5, consultant and mentor, I do what that 12-year-old kid — delighted by a pile of old computers — always wanted: use technology to create something that matters. And help brands and people do the same, with artificial intelligence as the engine.
Frequently asked questions
Who is Anderson Nunes da Rosa?
Anderson Nunes da Rosa is a Brazilian technology professional with over 20 years of career, born in Pelotas (RS), Christian and married. He started in IT and networking infrastructure, moved through business roles serving global brands, and today works with applied artificial intelligence. He is founder and CEO of UB5 Applied Technology & AI and partner and CTO of GeneXperience.
What is Anderson Nunes da Rosa's specialty?
His specialty is connecting business and technology — turning data, AI and engineering into products, processes and growth strategies. Having lived through every layer of technology (from IT infrastructure to product development and applied AI), he combines business vision with technical execution: identifying where artificial intelligence generates real results and leading from strategy to implementation.
What is Anderson Nunes da Rosa's experience and background?
His career began in 2003, in an internship at POP UCPel (Rede Tchê's Point of Presence) at Universidade Católica de Pelotas, working with networks, servers and cabling. He went through companies like Doctornet (infrastructure and data centers) and Conrad Caine (development), later moving into business as an account manager and business developer. He holds Microsoft Windows Server certifications (2011 and 2013) and Linux LPI.
What projects has Anderson Nunes da Rosa worked on?
Anderson has worked on projects for major brands and on his own ventures. At Double Left (2021), he led account and project management for Netflix's Almanaque Tudum and Spotify's Wrapped. He conceived and created SportvLand — Sportv's world on Roblox, with over 2.9 million visits — and SennaLand, the Ayrton Senna universe on Roblox, for the Senna family. Through UB5, he built Banco Modal's digital insurance platform and led the strategy for Doegols, Sportv's social project that reached over 100,000 children. He is also a technology consultant for Alia Inclui, an AI and accessibility initiative. Throughout his career, he has also worked — as an account manager or sysadmin — for brands like Deutsche Bank, Siemens, Azul, Vivo and BRB, and, through UB5, for Nubank (BI for the Páginas Roxas campaign), Neugebauer, Timac Agro and Ambev.
What does Anderson Nunes da Rosa do today?
Today Anderson is founder and CEO of UB5 Applied Technology & AI, a technology and strategy consultant for brands and companies, and a mentor for entrepreneurs who want to use AI as an engine for innovation. He serves as technology consultant for Alia Inclui (AI-powered accessibility) and is partner and CTO of GeneXperience (AI in healthcare).
Gratitude
First, I thank God for the opportunity to live this journey.
To my wife, Andressa Langlois da Rosa, for all her support, love and presence in the hardest moments. To my sister, Aline Rosa, who was a great source of encouragement throughout my entrepreneurial journey. To my parents, Paulo Lapuente and Luiza Nunes da Rosa, for every lesson, support and inspiration throughout my life. To my family, who have always stood by me and supported me at every step.
I'm also grateful to my cousins, Marco Antonio Louro and Paulo Roberto, who always supported me and were great encouragers of my career. Especially to my godfather, Leonel Nunes, who played a fundamental role in setting me on this journey.
My gratitude also goes to Fabiano Bitar, for encouraging and supporting me through the most challenging moments; to Mateus Chepp, for introducing me to the world of business; to my former business partner, André Silva, who taught me a great deal about marketing and advertising; and to my partners, Tiago Zanini and Gabriel Santos, for choosing to walk this journey in the world of technology with me.
To all of you, my sincere gratitude.